Employment Summary

The Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.

Compensation: $11.25/hour
Hours/Week: Weekly average, approximately 10 hours per week

Required hours may include days, evenings, weekends, overnight hours and holidays

Job Description

The primary role of the Marketing Analyst Intern is to assist the Purdue Convocations marketing team with projects in the areas of market research, data management, visualization, and analysis of web traffic, ticket sales data, and paid and organic social media campaigns. The intern will complete projects that will inform and support Purdue Convocations' sales and marketing campaigns to expand sales channels in the professional performing arts events presented at Purdue University. The intern can expect to apply their problem-solving skills while learning and using new business intelligence and analytics tools. This position will work closely with the Convos marketing team and will report to the Director of Marketing. The position work is required only during regular Fall and Spring semesters.

Prerequisite(s)

The ideal candidate will be knowledgeable in marketing, management, communication, journalism, public relations or related field.

Qualifications

High school diploma or equivalent and minimum of one semester of college coursework successfully completed
Must be actively enrolled at Purdue University, Purdue Global or a local accredited college.
Previous work experience within marketing, management, or communication preferred.
Upper level or masters level coursework in marketing, management, business analytics, communication
General knowledge of Purdue University, the performing arts, and social media best practices preferred
Strong interpersonal and communication skills, both verbal and written
Flexible and dependable with a strong attention to detail
Problem solving, logic and reasoning skills
Customer service oriented
Ability to multi-task and work within deadlines
Ability to work independently and with a team
Be timely and organized

Position Responsibilities

Collect quantitative and qualitative data from PPC and traditional marketing campaigns, box office sales receipts, donor data in Salesforce (SFDC) and Marketing Cloud, web analytics, organic social media.
Develop and maintain visually appealing marketing reports utilizing Tableau or similar for daily sales, campaigns, historical trends that help inform upper-level management decisions.
Perform market analysis and research on competition and peer institutions
Extract data from organizational databases and customer relationship management systems (CRM)
Maintain confidentiality and exhibit professional conduct when handling sensitive information
Present ideas to leadership, as identified
Responsible for all scheduled shifts (based on class/exam schedules for the semester)
Attend scheduled staff meetings to gain and/or share pertinent information, as needed.
Other duties as assigned

Transferrable Skill Development

Students employed in this role will develop and demonstrate a number of transferable skills essential for future employment success and be reviewed on these skills in their performance evaluation.

Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information)

Demonstrate professional verbal communication in all interactions
Demonstrate enthusiasm; engage and connect with customers to promote excellent customer experience
Verbally communicates to staff on situations that may arise due to problems
Written communication to reflect Purdue University and Purdue Convocations branding.

Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics)

Utilize policies and knowledge to proactively make decisions and solve problems for area assigned
Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change
Understand standards and expectations for personal and professional ethical behavior
Demonstrate knowledge of the position and operation

Interpersonal Skills & Intercultural Knowledge (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Other & Collaboration, Cultural Intelligence & Inclusion, Service & Social Responsibility)

Collaborate with co-workers and demonstrate flexibility in a fast-paced, team atmosphere
Establish productive relationships with customers and staff
Acknowledge and support customers and staff with unique needs and differing backgrounds
Work independently to complete responsibilities
Proactively and willingly acquires new skills, tasks, procedures and projects
Provide support to fellow team members

Intrapersonal Awareness & Development (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency

Demonstrate time management skills and attention to detail
Demonstrate initiative; Understand and respond to the various needs of customers and staff
Maintain positive attitude and enthusiasm in times of ambiguity and peak time of demand
Complete work independently in an efficient time manner
Demonstrate dependability and responsibility within operation
Demonstrate punctuality by always being on time to each shift

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